design titbit - Exposure effect

The more you see something the greater the chance that you will start to like it.

Example: You try a new product because you have seen loads of adverts for it on TV, at the supermarket, you've heard people talk about it etc. so you think "it can't be bad". It all starts to slowly brainwash you.
Example 2: This technique is also widely used in propaganda. How many wall paintings, billboards and statues of Saddam Hussein you have seen in Iraq?